DAY 1 





2:00 PM - 4:50 PM

Food Marketing Workshop
Design Thinking & Food Innovation
Presented by Hill Holliday

Join us for a 3-hour, hands-on workshop exploring design thinking methodology applied to the food market. Leveraging original consumer research we will work together with Hill Holliday's studio team to conceptualize and prototype new to world offerings in packaged food, quick serve restaurants, and casual dining. At the end of the workshop, you will have the chance to talk with other attendees about your prototype and see what sort of validation such a rapid process can deliver.


Product Development Workshop
Breaking Bad Habits & Evolving Your Approach
Presented by Chew Labs

The definition of insanity is doing the same thing over and over and expecting different results. Join Chew for an inspirational workshop focused on overcoming the common barriers to breakthrough new product development. Collectively we'll discuss common pitfalls, workshop productive new mindsets and approaches to driving momentum, and share lessons learned on becoming comfortable with a non-linear path towards success.

5:00 PM - 5:30 PM

Food Innovation from a Retailer Perspective
Craig Boyan, President, H-E-B
Scott Mitchell, SVP, Fresh, H-E-B


5:40 PM - 6:30 PM

Ginkgo Bioworks Tours

6:00 PM - 8:00 PM

Sponsor and Attendee Mixer
Presented by Clarke and Ginkgo Bioworks








8:00 AM - 8:30 AM

Registration, Breakfast, and Coffee
Sponsored by B.GOOD


8:40 AM - 8:50 AM

Opening Address: The Why of FOOD EDGE
Lauren Abda, Founder, Branchfood and Co-founder, Branch Venture Group

8:50 AM - 9:30 AM

Keynote: Heather Mills
Founder, VBites, The Pioneers of Plant-Based Food

9:40 AM - 10:10 AM

Reimagining The Food People Love
Adam Melonas, Founder, Chew Labs


Slow Down to Speed Up  - Five Ways a Consumer Focus Changes Retail
John Rand, Principal & Founder, Life at Retail, LLC

10:20 AM - 10:50: AM

Product Development and Food Innovation
Poorvi Patodia, Founder, Biena Snacks


Design Thinking for Food Experiences
Ben Little, VP Design Strategy, Hill Holliday

11:00 AM - 11:10 AM



11:10 AM - 11:40 AM

It's Personal: The Next Big Focus in Food
Thomas Hayes, Research Associate, Lux Research


Sampling, Social, and Sensual Marketing of a Food Brand
Dan Schorr, Founder, Vice Cream

11:50 AM - 12:30 PM

Will Blockchain Technology Transform Our Food System?
Raja Ramachandran, Founder,
Jim Ward, Owner, Ward's Berry Farm
Moderator: Janelle Nanos, The Boston Globe


12:30 PM - 1:15 PM

Sponsored by Sweetgreen

1:30 PM - 2:00 PM

Snacking Into the Future: How Food Companies Can Deliver on the Changing Landscape of How People Eat
Jud Horner, CMO, Incredible Foods
Marty Kolewe, Director of R&D, Incredible Foods


Meals that Make an Impact: Shopper Marketing In Store
Summer Butler, Director of Shopper Marketing for Meals, Coca-Cola

2:10 PM - 2:40 PM

The Rise of Small Food Brands
Nick McCoy, Whipstitch Capital


The Intercultural Path to Product Innovation
Mike Lakusta, CEO, EthniFacts

2:50 PM - 3:30 PM

Engineering the Future of Food
Christina Agapakis, Creative Director, Ginkgo Bioworks
Dr. Bibiana Garcia-Bailo, Director of Research & Development, Nutrigenomix
Rachel Greenberger, Founder, Babson Food Sol
Stephen Moody, Director, DoD Combat Feeding Directorate

Moderator: Jeremy Halpern, Co-Chair, Emerging Companies Group; Co-Lead, Food and Beverage Group, Nutter McClennen & Fish LLP



Food and the International Market
Harriet Cross, British Consul General in Boston and Guest

3:40 PM - 3:50 PM




3:50 PM - 4:20 PM

The Future of Protein
Marcia Hooper, Branch Venture Group 
Dr. Robert Tyler
, Professor, Department of Food and Bioproduct Sciences, University of Saskatchewan


The Entrepreneur's Journey: How to Scale an Idea and Build a Brand
Lance McInnes, CEO/Co-Founder of Boomerang’s Pies

4:30 PM - 5:15 PM

Restaurants & Data: Understanding and Improving Consumer Experience
Simon Joseph, Global Head of Branding, b.good
Chris Snoyer, Co-Founder, Spiffy
Teddy Tsang, Director of Product, Toast
Raymond Reddy, Founder, Ritual


5:15 PM - 5:45 PM

Closing Keynote: Justin Unger
Director of Strategic Partnerships, Dunkin' Brands
The Power of Partnerships: Coffee and an Unlikely Fitness Story

5:45 PM - 6:00 PM

Closing Remarks
Luke Higgins, VP Business Development, Hill Holliday