DAY 1 



9:00 AM - 12:00 PM

Workshop: A Week of Eating in 2023
Presented by Hill Holliday

The year is 2023. Technologies, trends, innovation - and consumer expectations - have changed how people order, shop, analyze and discover every ingredient, meal and beverage.

In a 3-hour workshop, we’ll explore a week of food & beverage consumption and how automation, environmentalism and cultural shifts will impact every sip, bite and purchase. Participants will then be invited to collaborate on ideating their own future-fit food solution, and how they would bring that concept to market.


12:00 PM - 1:00 PM

Lunch presented by Motif and provided by MealPal


1:00 PM - 1:10 PM

Welcome Address: The why of FOOD EDGE
Lauren Abda
, Founder, Branchfood and Co-founder, Branch Venture Group

1:10 PM - 1:50 PM

Opening Keynote: The Future of Product Development and Food Branding
Mike Messersmith
, General Manager, Oatly USA
Carol Ortenberg, Editor, NOSH


1:50 PM - 2:20 PM

Keynote: From Innovation to Acquisition
Nick McCoy
, Co- Founder and Managing Director, Whipstitch Capital

2:20 PM - 2:30 PM

Coffee Break

2:30 PM - 2:50 PM

Keynote: Blockchain, The Ingredient Your Food Is Missing
Nate Barry
, Senior Software Engineer, IBM Food Trust

2:50 PM - 3:30 PM

Keynote: How Diversity Drives Innovation
Sarah Alter,
President and CEO, Network of Executive Women (NEW)
Ellen Siebenborn, Vice President US Sales, General Mills

3:30 PM - 4:00 PM

Lightening Talks: Peer into the Future of Food
Yves Desjardins
, Researcher, Laval University
Adam Behrens
, CEO, Cambridge Crops
Larissa Zhou, Researcher, Harvard

4:00 PM - 4:15 PM


4:15 PM - 4:40 PM

Keynote: Serving Life Beyond Lunch
Mark Berinato,
Vice President of Digital Experience, Panera Bread


4:40 PM - 5:20 PM

Fireside Chat: The New Age of Flavors, Fragrances, and Ingredients
Jonathan McIntyre, CEO, Motif Ingredients
Joe DeStephano, Director of Research and Development, HP HOOD

5:30 PM - 7:00 PM

Reception: The Future of Wine and Cheese @ America’s Test Kitchen
hosted by Fran Middleton
, Chief Digital Officer, America’s Test Kitchen

Sponsored by:



8:00 AM - 9:00 AM

Breakfast and Registration

9:00 AM - 9:30 AM

How Connected Consumers are Influencing Food Experiences
Fran Middleton
, Chief Digital Officer, America’s Test Kitchen

9:30 AM - 10:15 AM

Panel: Health Claims and New Product Development
Paul-Thomas Lacroix
, Natural Products Canada
August Horvath, Partner & Co-Chair, Advertising & Marketing Practice at Foley Hoag
Lisa Tirino, Director of New Platforms at Ocean Spray


10:15 AM - 10:35 AM

Keynote: Understanding Customer Insights to Drive Product Innovation
Megan Grocki
, Founder at Fork In The Road Partners

10:35 AM - 10:45 AM


10:45 AM - 11:30 AM

Fireside Chat: Conversational Commerce, Digitally Native Brands, and the Future of Beverage
Zak Normandin
, Founder & CEO, Iris Nova (DIRTY LEMON, The Drug Store)
Kellam Mattie, Chief Marketing Officer, Venturing & Emerging Brands, The Coca-Cola Company
Janelle Nanos, Reporter, The Boston Globe

11:30 AM - 12:00 PM

Fireside Chat: Tech, Science, and the Future of Sugar
Andress Blackwell
, Founder, Swerve Sweetener


12:00 PM - 1:00 PM

Lunch presented by Motif and provided by b.good


1:00 PM - 1:30 PM

Fireside Chat: Off -premise: Friend or Foe of the Restaurant
Brent Feldman, CMO, b.good
Luke Higgins, VP Growth, Hill Holliday

1:30 PM - 2:00 PM

Keynote: Building the Next Beverage Generation
Sean Grundy
, Co-Founder and CEO, Bevi


2:00 PM - 2:40 PM

Keynote: MVPs for CPGs: How Food and Beverage Brands Evolve
David Edwards, Founder, Incredible Foods


2:40 PM - 2:55 PM



2:55 PM - 3:15 PM

Lightening Talks: Peer into the Future of Food
Michael Raspuzzi
, Co-Founder, Culinairy Labs
Tracy Bell, Co-Founder and CEO, Millennia TEA

3:15M - 4:00 PM

Closing Keynote: Supporting High-Growth Food Brands in Retail
Jim Foltz,
Vice President, Business Ventures, Albertsons
Jeremy Halpern, Co-Chair, Emerging Companies Group; Co-Lead, Food and Beverage Group, Nutter McClennen & Fish LLP